Singapore's Great Eastern Ranks Among World's Strongest Insurance Brands at $4.9 Billion

Singapore has secured a high-profile place on the global insurance map through Great Eastern, which Brand Finance has named one of the world's strongest insurance brands in its Insurance 100 2026 report. The brand-valuation consultancy assigned Great Eastern a brand value of $4.9 billion and ranked it 11th globally by Brand Strength Index, with a score of 81.4 out of 100 and a top-tier AAA brand-strength rating. As Singapore's sole representative in the ranking, Great Eastern rose to 33rd globally by brand value, recording 2% growth over the year.

Brand Finance framed Singapore's single but high-performing presence as evidence that sustained customer demand and disciplined execution can drive global competitiveness beyond sheer market scale. In a ranking dominated by markets with broader representation, Great Eastern's appearance reflects a growth profile centred on quality of demand, strong execution, and brand-strength fundamentals, with the consultancy noting that insurers continuing to invest in trust and long-term engagement are best positioned as rate-driven tailwinds moderate.

The recognition arrived against a backdrop of strong momentum in Singapore's insurance sector. The city-state's industry rebounded in 2024, with gross premiums rising more than 10% year over year as insurers expanded beyond traditional protection into wealth, investment, and retirement solutions; life premiums climbed nearly 11%. Great Eastern ranked first among Singapore insurers by gross premiums, and its group leadership has attributed performance to steady growth in core product lines and broadened, customer-centric propositions addressing rising demand for wealth management. Singapore's market, regulated by the Monetary Authority of Singapore, comprises a diverse mix of life insurers, general insurers, and reinsurers, underscoring its role as a regional hub.

Globally, the Insurance 100 2026 report found the sector recording its strongest brand-value growth in five years, with the top 100 insurance brands rising 14% year over year to a collective $606.7 billion. Brand Finance noted that as rate-driven tailwinds moderate, insurers that keep investing in trust, digital capability, underwriting quality, and long-term value creation are expected to sustain growth, a message that resonates with Great Eastern's brand-led strategy in a competitive Asian market.